Vision

To create a superior Global Insurance company as the single largest player in the market through innovation in products, pricing, packaging and distribution, thereby revolutionizing the industry.

Mission Statement

To deliver outstanding profitability for the benefit of our customers, our employees and our shareholders while providing premium service.

Overview

The formation of Adamjee Life is a result of the partnership between Adamjee Insurance and Hollard, South Africa. Both partners are well established, giving Adamjee Life the advantage to add tremendous value to the lives of its customers and the businesses of its clients.

Adamjee Life's dedicated staff shares the philosophy of partnership and understands the dynamics involved in caring for its business associates. This philosophy of partnership adds much more value to the relationship than the traditional approach of just being a product provider. The senior management team at Adamjee Life is well equipped to deliver in all areas of a partnership and comes with years of international experience.

Our long term commitment to the insurance market in Pakistan ensures that the needs of our customers are always taken into account. These needs may vary from product development; addressing the exact requirements of the clients to servicing strategies, retaining clients and to understand their various businesses so that our value proposition stimulates growth in their business. Adamjee Life's diverse portfolio of products includes savings, health, loan protection as well as group life plans that cater to all needs of the customer. Our technical expertise lies not only in Pakistan but also in South Africa through our collaboration with Hollard Life Assurance Co. Ltd. Hollard is the largest private insurance group in South Africa. It has invested sizeable amounts in emerging markets and has 26 years of experience in designing and rating of insurance products that provide Adamjee Life with valuable consumer and market insight and gives it the capability to provide complete solutions to the customers insurance requirements.

CORE VALUES

Our commitment is to

• Make a difference in the community and the society we serve through behaviors that demonstrate our dedication.
• Adhere to applicable laws and regulations governing our business conduct.
• Provide intelligent and innovative solutions to meet our client's requirement through a practical   approach which creates new value and accelerates delivery quality system and services.
• Promote integrity in all our relationships
• Create a dignified workplace based on honest, open and respectful communication as well as fair and unbiased treatment of each other and all our partners.

PRODUCT STRATEGY

At Adamjee Life our focus is on developing tailor made, unique insurance solutions for our customers which include saving, investment, health and protection plans to cater to a wide customer segment.

Our focus on innovation and automation provides us with a robust system and reduces time to market considerably and lowers distribution cost thus passing the benefit to the customer.

By developing strong and unconventional distribution channels we make accessibility to insurance products convenient for the customers hence strengthening the chances of increasing market penetration. The prime consideration is to educate customers and create insurance awareness by effectively promoting and positioning the brand through:

• Innovative products
• Competitive pricing
• Flexibility
• Simplicity
• Availability and accessibility